THIRUVANANTHAPURAM: As part of multi-pronged efforts aimed at widening its traditional vote base in the coastal state, the Bharatiya Janata Party (BJP) has instructed its booth-level members to actively work amongst people from completely different walks of life.
According to an internal strategy document circulated within top BJP circles, the party is keen to tap into what it termed a visible cultural shift in the state. To capitalize on this, the leadership plans to link women from Narayaneeyam bhajan committees, self-help groups like Kudumbashree, Asha workers, and anganwadi staffers to further its socio-political agenda.
Playing a well-calculated long game to steadily improve its electoral fortunes in the state for the 2029 Lok Sabha election, the BJP central command has asked local members to carry out systematic ‘tactical interventions.’ This is intended to ensure that students ranging from Class 10 up to recent graduates side with the party in the future. Beside organizing separate dedicated groups of women and youngsters, a ten-member ‘NaMo Army’ task force is to be set up in every single voting booth to meet the organizational objectives drafted under ‘Mission 2029’.
Instructing booth members to remain highly active in localized SC/ST belts, the document calls for organizing at least 20 key people from SC, ST, and OBC communities in each booth specifically for mainstream party work. Special focus is also to be accorded to vulnerable voters who are physically disabled and senior citizens over the age of 80. “Election dynamics have fundamentally changed in the state, and we have put in place a long-term plan that will work to our absolute advantage in the future. We will explore every single potential opening,” a senior party leader told TNIE on conditions of anonymity.
Stressing the immediate need to include influential members of various community and socio-religious bodies, the party high command also called on grassroots activists to develop remarkably strong social bonds with both Hindu and Christian voters across neighborhoods.
Emphasizing the extreme importance of organizational members remaining highly active on digital social-media forums and effectively employing advanced AI tools, the manual strictly warned against circulating personal, unverified, or unpopular messages on public WhatsApp groups. Senior party functionaries must be consulted before any local cadre reacts to sensitive political or communal issues. Issuing precise directions on creating viral reels — by better understanding modern aspect ratios, frame structures, ideal durations, and engaging content structure — the party formally advised its members to make extensive use of such digital tools at the absolute grassroots level.
ലഘു വിവരണം
കേരളത്തിൽ വോട്ട് ബാങ്ക് വർദ്ധിപ്പിക്കുന്നതിനായി ബിജെപി ‘മിഷൻ 2029’ എന്ന പേരിൽ പുതിയ തന്ത്രങ്ങൾ ആവിഷ്കരിച്ചു. ഭജന സമിതികൾ, കുടുംബശ്രീ, ആശാ വർക്കർമാർ എന്നിവരിലേക്ക് പ്രവർത്തനം വ്യാപിപ്പിക്കാനും പത്താം ക്ലാസ് മുതലുള്ള വിദ്യാർത്ഥികളെ പാർട്ടിയിലേക്ക് ആകർഷിക്കാൻ തന്ത്രപരമായ ഇടപെടലുകൾ നടത്താനും ആഭ്യന്തര രേഖ നിർദ്ദേശിക്കുന്നു. എല്ലാ ബൂത്തിലും പത്തംഗ ‘നമോ ആർമി’ രൂപീകരിക്കും. എസ്സി, എസ്ടി, ഒബിസി വിഭാഗങ്ങളെ ഒപ്പം നിർത്തുന്നതിനൊപ്പം ക്രിസ്ത്യൻ, ഹിന്ദു വോട്ടർമാരുമായി ശക്തമായ ബന്ധം സ്ഥാപിക്കാനും ഐടി, സോഷ്യൽ മീഡിയ സംവിധാനങ്ങൾ കാര്യക്ഷമമായി ഉപയോഗിക്കാനും പാർട്ടി നിർദ്ദേശിച്ചിട്ടുണ്ട്.
(With inputs from TNIE)
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